Job Information
Power Integrations Product Marketing Manager in Shenzhen, China
Product Marketing Engineer or Product Marketing Manager
Location: Shenzhen
Responsibilities
Drive demand creation, implement the product marketing strategy and monitor business progress for motor drive solutions.
Gather, compile and report market intelligence including trends, competition, and key market requirements.
Articulate regional specific use cases and needs and define next generation product features.
Develop technical documents e.g. application notes and papers, represent the company at local conferences and forums.
Visit customers and distribution partners to collect market and technology information and establish long-term business relationship
Identify and create value proposition for new high value opportunity markets, provide training and collaterals to Sales for effective sale.
Manage the technical and commercial information flow between local teams and the headquarters.
Define and align appropriate marketing activities including trade shows, advertising in cooperation with MarCom and Marketing
Train channel partners, customers, and local sales organization
Able to concisely report at any time the state of the business and strategy
Requirements
University degree or University of applied science degree
8 years of relevant experience.
Good technical understanding of motor technologies, motor control algorithm techniques and motor drive solutions, for example Integrated Power modules, Discrete and Half-Bridge architectures.
Proven ability to handle major accounts projects from promotion to production while interfacing with different teams
Good command of spoken and written English
The position requires domestic and some international travel