Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

The web strategist for ibm.com is responsible for the end-to-end web experience for a specific area of IBM's business and geography whilst overseeing the overall marketing web footprint. This includes being responsible for complete web journeys, both from a local language perspective as well as ensuring best experiences for local audiences landing on the global-EN website. Web strategists are passionate about making informed, data-driven decisions, providing clear and actionable next steps. Understanding what is working/not working/available, aligning web architecture and key projects for optimization and personalization plays a crucial part in driving demand and conversion. Good collaborative skills with cross-culture flavor are important for this role, as is working closely with both extended marketing teams and our global ibm.com colleagues.

Web strategists in this team wear dual hats:

• Country/ language primary stakeholder and web marketing subject matter expert for local marketing and sales organisations - NOTE: This role supports the implementation and maintenance of IBM's Arabic web footprint. Successful candidates must be highly proficient in Modern Standard Arabic. Technical knowledge of IBM offerings is not required, but candidates must be proficient in translating and validating business-to-business (and often technical) language in Modern Standard Arabic.

• Campaign and/or portfolio focal for a given geography, communicating country/ audience/ business requirements to global squads and ensuring our global web experiences are relevant for local audiences within the geography.

Primary responsibilities:

• In-bound traffic optimisation for brand, campaign and product (tailored by country/language where relevant)

• Response and conversion for priority offerings and campaigns

• Constant collaboration with core and globalization teams to localize/optimize the digital journey (English & translated)

• Local testing and personalization to support paid media and inform future organic optimisations

• Continuous health-checks of webpages (eg broken links, incorrect routing)

• Urgent fixes and optimisations directly in the CMS

• Closed-loop feedback with extended geo web and marketing teams

• Manages specific geo requirements and/or unique local country needs within ibm.com management system

• Integration point with other geo web strategists in region

• Integral role in all new launches to ensure the launch lands across their geo (by country) correctly

Country specifics:

• Local ibm.com homepage owner (Arabic)

• Search focal for region incl weekly alignment of SEO keyword discovery and SEM (identifying gaps etc with US builds); and validation of Agency local keyword and ad copy recommendations

• Works with Demand strategist/sales to collect the feedback from HRM enquiries and implement any action

• Local digital marketing consultant (internal)

• Oversees and initiates actions based on client web feedback

• Key contact for ibm.com for non marketing teams (eg Legal); SME answering general questions etc

This is a Hybrid role, attendance to the office will be required only 3 times peer week.

Required Technical and Professional Expertise

• Bachelor's degree or equivalent experience

• 2-3 years of experience as a Web Strategist or agency equivalent

• Hands on experience in Adobe Experience Manager Sites, Adobe Target, Adobe Analytics

• Ability to work in a team environment and collaborate with cross-functional teams.

• Creative problem-solving skills

• Strong project management and communication skills

• Technical knowledge is not required, but candidates must be proficient in translating and validating business-to-business (and often technical) language in Modern Standard Arabic (MSA). They should have a strong vocabulary which will include technical words and phrases used in Arabic.

Preferred Technical and Professional Expertise

• Ideally a native Arabic speaker (Mashriqi/ Ammiya preferred) with strong proficency in Modern Standard Arabic and/or al-Fusha Arabic.

• Experience working in digital marketing, web marketing, digital content, or web strategy also preferred.

• Masters in marketing, advertising or design

• 4+ years of experience as a Web Strategist or agency equivalent

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.